Cu intentia de a salva “the ugly monday”, într-un mediu deschis tuturor gusturilor, la o “ieşire” în oraş s-a născut un nou concept: Foodvertising.

Foodvertising duce reclamele bune şi cheful de “out_of_home_ doing_ nothing” într-un loc prietenesc, cu pereţi mari pentru proiectarea spoturilor şi cu un bucătar care găteaşte bun şi bine.

Conceptul e pe talia tuturor: strângem pasionaţi, ne adunăm într-un pub, cafenea, restaurant (numai pentru noi), vizionăm spoturi bune, vorbim despre ele, mâncăm bine, gustăm tot felul de preparate şi sosuri voodoo (pentru noi, cei ce nu trăim pe meleagurile lor), ne lăsăm sau nu influenţaţi de reclamele lor (create oricum pentru ei, nu pentru noi), totul într-un mediu informal, menit să ne deschidă apetitul de a relaţiona cu oameni faini, ca şi voi.

 

 

 

 

During the 15th century, Portuguese explorers traveled to Africa in search of valuable herbs and spices. One of their findings, which they still incorporate in their cuisine today, came in the form of the Peri-Peri chili pepper, which is grown in southern Africa. The Peri-Peri chili is also known as the African birds eye chili because of it’s very small size yet robust flavor.

The Portuguese took the Peri-Peri chili and blended it with lemons, herbs, and spices to create a spicy yet tremendously flavorful table sauce known as Peri-Peri sauce. If you were to go to Portugal or any southern African country, you would see that Peri-Peri sauce is as commonplace as ketchup is in the United States.

Nando’s Original Peri-Peri Sauce is known for its dynamic and addicting flavor. Nando’s has the world’s largest collection of Peri-Peri products, ranging all the way from Extra Mild to Extra Hot.

Nando’s Peri Peri - ad campaign

 

NANDO'S ROOSTER

 

Nandos Ramadan Commercial

 

 

 

Advertising: Mediamark Communication, Luerzer’s Archive, You Tube
Food: Whispers, Nando’s Peri Peri