Sub umbrela unei seri de weekend, într-un mediu deschis tuturor gusturilor, la o “ieşire din oraş” s-a născut un nou concept: Foodvertising.

Foodvertising duce reclamele bune şi cheful de “out_of_home_ doing_ nothing” într-un loc prietenesc, cu pereţi mari pentru proiectarea spoturilor şi cu un bucătar care găteaşte bun şi bine.

Conceptul e pe gustul tuturor: strângem pasionaţi, ne adunăm într-un pub, cafenea, restaurant (numai pentru noi), vizionăm spoturi bune, vorbim despre ele, mâncăm bine, gustăm tot felul de preparate şi sosuri voodoo (pentru noi, cei ce nu trăim pe melegurile lor), ne lăsăm sau nu influenţaţi de reclamele lor (create oricum pentru ei, nu pentru noi), totul într-un mediu informal, menit să ne deschidă apetitul de a relaţiona cu oameni faini, ca şi voi.

 

 

 

 

Marmite is a sticky, dark brown paste with a distinctive, powerful flavor. Being both extremely salty and extremely savory, the taste of Marmite is comparable to soy sauce. This distinctive taste leaves little room for a middle ground - you either love it or you hate it.

During 106 years of existance, Marmite has become more than a simple savory spread: it is a British cultural icon,
a national symbol. As important to the British as roast beef and Yorkshire pudding. Children grow up on it, soldiers march on it, and it travels abroad in the suitcases of an estimated 11 percent of British holiday-makers who pparently can’t take a break from the stuff.

Although Marmite is hugely successful in Britain, its quirky taste makes it difficult to market abroad, thus the brand is likely to remain a uniquely British obsession alongside stiff upper lips and the royal family.

To convince yourself of that, all you have to do is taste it.
So, why wait?

Marmite Squeezy - print campaign

Marmite viral ad

 

Marmite Squeezy

 

 

 

Advertising: Mediamark Communication, Luerzer’s Archive, You Tube
Food: Papa La Soni, Marmite